Muskoka scores FIFA World Cup 2026 legacy funding

Photograph: Matt McNama

Bracebridge and Gravenhurst are among four Ontario communities receiving more than $550,000 in funding through Airbnb’s FIFA World Cup 2026 Impact Program. The announcement was made recently at Queen’s Park by Ontario Minister of Tourism, Culture and Gaming Stan Cho, Minister of Sport Neil Lumsden, and Airbnb Canada Country Manager Hannah Parish.

In Bracebridge, funding will support replacement of the aging lighting system at Randy Gostick Park with modern LED upgrades expected to cut energy use by more than half while serving the community for decades. Mayor Rick Maloney said the investment will improve the experience for athletes and families while supporting the town’s long-term climate and infrastructure goals.

“This investment through the Airbnb FIFA World Cup 2026 Impact Program is an exciting opportunity for Bracebridge and our local soccer community,” says Maloney.

Gravenhurst will receive funding for field upgrades, equipment, lighting and soccer programming for children aged two to 14, including subsidized participation opportunities for families who may otherwise be unable to enrol.

"This will make a difference in so many lives in terms of skill development and healthy living,” says Gravenhurst Mayor Heidi Lorenz. “This is definitely a win for Gravenhurst.”

The funding is part of Airbnb’s $5 million USD FIFA World Cup 2026 Impact Program, designed to create lasting community benefits connected to the tournament across participating Ontario communities.